The SEC, Twitter, and unknowable 'known knowns'
“Joe Trader was being asked to ignore, or 'unknow', this information until the institutional trader could catch up via a traditional release on a traditional channel. It was, for a short time, an unknowable known.”
Simple stories are what strikes home
“If you have budget, good for you. Spend it wisely, and you have the luxury of options. But if times are tight, fear not. Simplicity can be your best friend. Simplicity means focus.”
Journalism closes a door, brands open a window
Marketeers have come to realise that rather than trying to convince journos to 'print their stuff', they're going all in and hiring them to do what they do naturally, then piggybacking on it and basking in the reflected glory.
Marketers: adjust your settings
“It hasn't been thought through for YouTube. It's a simple case of someone not understanding the platform. It's the online equivalent of having 14-point font on a ten-foot billboard - it just doesn't make sense.”
Should the C-suite learn to tweet?
“For some CEOs in some sectors, being in the public eye will be beneficial. For others, it's counter-productive.”
Turn on, Tube in.
“What startled me about my own behaviour was that I hadn't checked the TV stations to see how they were covering it and subsequently dismissed them, but that I made an innate choice that YouTube would be my first stop.”
Go long, journalism. Go long. Just not every day.
“The way people consume news corresponds directly to how much competition there is for their available time.”
News is like cycling
Reporting breaking news is like cycling a fast downhill on a road bike. Reporting news at a traditional pace is like mountain biking down a trail.
The Town that Doesn’t Exist
“By not recognising the town or its residents’ right to land ownership, the government largely evades responsibility for it.”
Trade delegation
“The bikes, the phones and the roads are all representative of something that China has cottoned on to ahead of all other countries: Africa is not merely a pauper continent, it is an extremely valuable market.”
Long Train Running
“The train is an old iron snake, split into first, second and third classes, with those up front having cabins and access to a dining car for meals.”