Marketers: adjust your settings
“It hasn't been thought through for YouTube. It's a simple case of someone not understanding the platform. It's the online equivalent of having 14-point font on a ten-foot billboard - it just doesn't make sense.”
Turn on, Tube in.
“What startled me about my own behaviour was that I hadn't checked the TV stations to see how they were covering it and subsequently dismissed them, but that I made an innate choice that YouTube would be my first stop.”