What’s your story?

Shaping Your Narrative

Many startups & SMEs struggle to articulate their purpose, vision, & differentiation in a way that drives growth. Without a clear and compelling narrative, companies risk missing out on customers, investors, or market opportunities simply because they haven't communicated their story effectively.

Your company’s narrative isn’t just a tagline—it’s the foundation of your strategy. It informs your marketing, guides your sales efforts, attracts investors and employees and creates alignment across your organization, inside & out. I work with businesses to shape their story to fuel their growth, positioning, & long-term success.

WHAT IT LOOKS LIKE:

  • Every business needs a clear, compelling story that answers three key questions: Who are you? What problem do you solve? Why does it matter? I help you define this core story in a way that resonates with customers, stakeholders and your entire team.

  • Your narrative isn’t just words—it’s a strategic tool. When your story is clear, it becomes easier to identify the right marketing, sales, and partnership opportunities that align with your mission. We’ll map out where your narrative should live and how to make it work for you.

  • Your company’s story should be cohesive and compelling across all touchpoints—from investor pitches to customer messaging to media coverage. I help you refine your brand’s voice and ensure consistency that builds trust, credibility, and engagement.

What’s My Story?

For more than two decades, I’ve been driven by storytelling—first as a journalist, then as a strategist helping businesses articulate and refine their narratives. My experience spans newsrooms, startups, SMEs, and large corporations, giving me a unique perspective on how stories shape perception, engagement, and growth. Whether it's breaking news, brand messaging, or corporate positioning, I understand the mechanics of compelling storytelling at every level.

Beyond crafting narratives, I’ve built and led businesses, from running small companies to scaling startups and directing large teams in global enterprises. This hands-on leadership experience means I don’t just advise on storytelling—I help businesses execute their narratives in real-world market conditions. I understand the pressures of growth, the challenges of differentiation, and how the right story can unlock opportunities, sell a concept and fuel momentum.

At the intersection of content, strategy, and leadership, I offer a practical, results-driven approach to storytelling. My work isn’t just about words—it’s about ensuring your narrative aligns with your strategy, drives action, and strengthens your position in the market. Whether you’re pitching investors, defining your brand voice, or entering a new market, I help you craft a story that sets you apart and sets you up for success.

Claire McHugh - Axonista

"In a few sessions, Markham provided Axonista with a fresh, strategic perspective drawing on his extensive experience in the media tech world. He helped us to transform our approach to opportunities that lay within our network. His ability to facilitate sessions to extract ideas, evaluate them objectively, articulate and document them in a clear way, was incredibly helpful to our leadership team in our decision making."

Let’s Shape Your Narrative

Whether you’re launching, scaling, or repositioning your business, your story is a powerful asset. Let’s work together to shape a narrative that drives growth, unlocks new opportunities, and strengthens your market position. Share your details below or book a 15-minute exploratory call.