Content is King
Creating Content Strategy
Content isn’t just a marketing tool—it’s a business driver. Whether you’re a media company looking to scale revenue streams or a business leveraging content to amplify your brand and drive sales, a well-crafted monetization strategy is critical.
I help businesses develop scalable content and media strategies, optimize monetization models, and create distribution systems that turn content into a sustainable, revenue-generating asset.
WHAT IT LOOKS LIKE:
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» Enhance Audience Retention – Together we’ll develop engagement loops that turn casual visitors into loyal subscribers and paying customers.
» Optimize Revenue Models – We’ll implement subscription, advertising, licensing, and syndication strategies that maximize revenue per audience segment.
» Scale Digital Distribution – Expand reach across owned, earned, and paid channels, leveraging SEO, social, and emerging platforms.
» Diversify Monetization Streams – Identify new opportunities beyond traditional ad revenue, such as sponsorships, memberships, and direct sales.
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If content supports your business rather than being the core product, your goal is to use content strategically to amplify your brand and drive conversions. I help businesses:
» Create High-Impact Content Strategies – Develop thought leadership, brand storytelling, and channel-optimized customer-focused content that fuels demand.
» Align Content with Revenue Goals – Ensure content works as a direct sales enabler, driving inbound leads and nurturing conversions. This is where content & product strategy begin to meet.
» Optimize Distribution & ROI – Structure content creation & distribution for maximum visibility and engagement, ensuring it delivers measurable business results.
» Leverage Data & AI for Efficiency – Use analytics and automation to enhance content performance while reducing manual effort. Data is where the hidden opportunities lurk.
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Your company’s story should be cohesive and compelling across all touchpoints—from investor pitches to customer messaging to media coverage. I help you refine your brand’s voice and ensure consistency that builds trust, credibility, and engagement.
What’s My Story?
Why Work With Me?
From short-form social video to long-form documentary series, I’ve built content strategies that maximize both reach and revenue. My experience spans news and entertainment, crafting performance-driven distribution plans that ensure content reaches the right audience at the right time. Whether it’s developing a YouTube strategy for breaking news, scaling premium content on streaming platforms, or driving audience engagement for in-depth investigative specials, I create tailored strategies that align with business objectives.
Beyond content creation, I specialize in full-scale campaign development, integrating content into marketing, sponsorship, and audience growth strategies. I’ve worked with media organizations, streaming platforms, and brands to launch content initiatives that drive measurable engagement and revenue, leveraging everything from branded partnerships to digital-first storytelling techniques.
With more than two decades of experience across journalism, digital strategy, and content monetization, I understand how to bridge editorial excellence with revenue goals. I help businesses transform their content into an asset that doesn’t just attract an audience—but converts engagement into sustainable growth.
Mike Biasotti - Former WWE analytics lead
“Markham was a standout leader in digital content and a great partner. He is superb at articulating the data and applying it to content strategy. No matter how complex the analysis, he always is able to dissect the insights and execute a resolution to the problem. His knowledge across all types of platforms (digital O&O, AVOD, SVOD) is deep & impressive. It always seemed like he was juggling a million different projects at a time, and handled them all professionally & efficiently.
Let’s Craft your Content Strategy
Content should be more than a cost center—it should be a scalable, revenue-generating asset. Let’s work together to develop a monetization plan that drives sustainable business growth. Share your details below or book a 15-minute exploratory call.