"They're Coming for Every Second of Your Life"
250 million hours of videos are watched on YouTube every single day, with that time spread across roughly 5 billion videos. That means every second, people consume a combined 2,893 hours of YouTube, or 121 days’ worth.
Why journalists need to think like fighter pilots
“If you're in the business of making, reacting to or explaining the news, you need to organise the incoming information so you can sift effectively, be agile enough to shift your direction, and free enough to readjust at the same pace as the news.”
Journalism closes a door, brands open a window
Marketeers have come to realise that rather than trying to convince journos to 'print their stuff', they're going all in and hiring them to do what they do naturally, then piggybacking on it and basking in the reflected glory.
Should the C-suite learn to tweet?
“For some CEOs in some sectors, being in the public eye will be beneficial. For others, it's counter-productive.”