Why journalists need to think like fighter pilots
“If you're in the business of making, reacting to or explaining the news, you need to organise the incoming information so you can sift effectively, be agile enough to shift your direction, and free enough to readjust at the same pace as the news.”
Journalism closes a door, brands open a window
Marketeers have come to realise that rather than trying to convince journos to 'print their stuff', they're going all in and hiring them to do what they do naturally, then piggybacking on it and basking in the reflected glory.
Go long, journalism. Go long. Just not every day.
“The way people consume news corresponds directly to how much competition there is for their available time.”
News is like cycling
Reporting breaking news is like cycling a fast downhill on a road bike. Reporting news at a traditional pace is like mountain biking down a trail.