Experience

I’m co-founder of NOAN, the AI business-building platform for entrepreneurs.

NOAN allows users structure and connect their business knowledge with AI, automate tasks & create content seamlessly. We raised $750k in angel funding, have users in more than 20 countries, and have save our users millions of dollars and thousands of hours. NOAN’s unique AI platform allows users:

• Develop a single source of truth for business knowledge

• Save hours with AI analysis of business data

• Create marketing & business content in seconds

• Easily switch between multiple projects & compare content generation across LLMs

I was Chief Operating Officer at Recount Media. Founded in 2019, The Recount was acquired out of Recount Media in early 2023 by The News Movement. I joined in early 2022 to lead audience & product development initially, but assumed the role of COO to effect a major restructure and strategic realignment, prepare the company for sale, and lead the due diligence process.

As VP of Media Operations at WWE I led six teams managing strategic programming of WWE content & its delivery to all digital platforms. That included the award-winning 1.5-million subscriber WWE Network, a 77-million-subscriber YouTube channel, and a network of social accounts with more than a billion followers. I worked on international distribution deals, content monetization & metadata strategy, product and delivery tech enhancements, programming strategy, and ensured it all came together the right way to drive acquisition and retention around the globe, around the clock.

I led large-scale digital transformation projects at CBS to bring together teams of journalists, product specialists, engineers, marketers and more. My official remit was to grow digital audiences for the streaming OTT news product CBSN &  CBSnews.com (a 4-billion-PVs-a-year giant). For a little over a year, I also ran the CBSnews.com news team directly, making daily coverage decisions.

But in fact, the role was far broader. In order to drive significant change in how CBS News used content to reach more and more news consumers, I spent a lot of time bridging gaps between divisions: digital-to-legacy, product-to-editorial, marketing-to-everybody.  I rolled out Slack to unify all divisions of the news organization globally (helpful after I left, when COVID hit!), worked on email newsletter delivery roll-out, push notification and cross-platform distribution strategy and generally wore a lot of hats. I learned a lot about broadcast, and how to help it relate to digital users more effectively. CBS News is a complex, storied institution full of amazing people dedicated to explaining America to America. CBS Interactive, similarly, brings magic to millions every day.

I was Head of Visual Storytelling at Vocativ, having started there as Managing Editor. Here, again, I wore a lot of hats. I came from Storyful where we had productized a lot of news discovery, so my initial focus was understanding Vocativ’s distinct technology offering, and bridging gaps between cultures to create unique and effective newsgathering and storytelling workflows. I managed teams in New York and Tel Aviv; one team was largely post-military-service digital analysts, the other made up of dyed-in-the-wool American journalists. I built a data journalism & visualization team there from scratch before leaving. I’m proud of that. It was a great introduction to American media and a steep learning curve

Before that, I lived in Dublin, Ireland, where I helped build Storyful, the world’s first social media news agency. We helped define how the news industry thought about newsgathering via social media as it began to emerge as a source of content and intelligence. We built pioneering signal-surfacing technology and developed technical workflows that are now part of modern journalism’s best practices.  

NewsCorp bought Storyful for $25m. It began with a group of outstanding journalists who are now off winning prizes for the NYT, CNN, working for the International Criminal Court, creating startups and training futur generations of digitally-native journalists.

I bought a basic film SLR camera in 1996, taught myself photography and a few months later, essentially started out in media as a self-taught sailing photographer in Dublin, aged 17. After a few tours in newspapers and magazines, and a handful of detours, including leading teen programs in the Caribbean, volunteering in an orphanage in Tanzania, and two years running an embroidery factory, I found my way into digital journalism.

I have spent my life telling stories & teaching, using images & text to make sense of the world in creative ways.

My career started with content and progressed into technology, but what I love most about my role now is building teams.

Helping people & organisations identify and realize their potential, and communicate effectively internally and externally means everyone enjoys their jobs, and thus lives, more.

I consider myself a constant coach, a high-EQ mentor and a direct, unambiguous workplace communicator.  I love working with people to find a better way, to take an opportunity and blow it up into something amazing.