Post-script

If I had a euro for every time someone watched my social media guru video…I’d have around €20,000 by lunchtime today. Which would be nice. Last Thursday I spent 30 minutes writing a script and building a little animation around it using a site called xtranormal.com. The vid took a swipe at the self-proclaimed social…

Basic Branding 101

Adam Westbrook is two posts deep into his 6X6 series for journalists, six posts with six tips in each on a particular theme to help journalists kickstart their careers in a new multimedia environment. The first post, on branding yourself, carries some simple, universal rules that should apply to  international entities as well as they…