Post-script

If I had a euro for every time someone watched my social media guru video…I’d have around €20,000 by lunchtime today. Which would be nice. Last Thursday I spent 30 minutes writing a script and building a little animation around it using a site called xtranormal.com. The vid took a swipe at the self-proclaimed social…

Basic Branding 101

Adam Westbrook is two posts deep into his 6X6 series for journalists, six posts with six tips in each on a particular theme to help journalists kickstart their careers in a new multimedia environment. The first post, on branding yourself, carries some simple, universal rules that should apply to  international entities as well as they…

Civic Pride

Ever since Mum and Dad had his ‘n’ hers Honda Civics back in 1987, Hondas have failed to represent anything special or alluring for me. They were the cars my folks had, in which school runs were made and I had to sit next to the loud guy with the mushroom hairdo in my class…