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Markham Nolan

"Ask not for whom the web trolls, it trolls for thee"

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Category: Content

News needs to go Netflix

September 6, 2013April 16, 2016markhamnolan4 Comments

The way we buy news is a ridiculous bundling mess. The news needs to go Netflix. I don’t buy weekday newspapers now, that change happened years ago, because no one newspaper is going to have all the news I want to read. Simple fact. Buying one paper means a lot of redundancy. Take Thursday. There…

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Could stringwire finally bridge the UGC gap?

August 12, 2013April 16, 2016markhamnolan1 Comment

Stringwire is buzzword of the week in so-called ‘social journalism’ circles, with the Monday announcement (furiously copied-and-pasted) that NBC had acquired the company to help it in its bid to source live UGC from breaking news events. Nearly all of the previous attempts to garner precious breaking world news content failed because they didn’t take…

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Simple stories strike home

March 15, 2013March 15, 2013markhamnolanLeave a comment

I’ve been involved with creating some small-scale storytelling projects for non-journalistic ends in the last few years. All of them have had two things in common – zero budget and, as a result, forced simplicity. If you have budget, good for you. Spend it wisely, and you have the luxury of options. But if times…

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A year after Kony2012, five non-profit wins

March 5, 2013March 5, 2013markhamnolanLeave a comment

March 5 marks the one-year anniversary of a film that blindsided everyone who has an interest in NGO communications, or how narratives emerge from developing countires – Kony2012. The video defied all logic for web videos. It dealt with a complex and obscure topic, lasted a half hour (most ecof the popular web videos are…

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Journalism closes a door, brands open a window

February 27, 2013March 10, 2013markhamnolan

Henry Peirse, who runs GRN (a global network of stringers & freelancers) reckons that training journalists to be entrepreneurs is moronic. I engaged him on the topic, and there was an interesting back and forth – which I’ve added to here.

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Discontent in a world of content

February 2, 2013March 7, 2013markhamnolan1 Comment

Guinness’s October ‘cloud’ adĀ floated softly near many of the YouTube videos I’ve been watching lately. It’s a 30-second version of a TV ad which has been sliced down for the web. It normally appears with the option to click out after five seconds and go through to my chosen video (what YouTube call a TrueView…

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